Wreck it ralph: ralph breaks the internet

Early Black Friday deals and 360 campaign
Creative Director

Disney approached our team looking for first-to-market ways to promote their film Wreck it Ralph: Ralph Breaks The Internet. The approach we pitched, sold and executed was an early Black Friday sale brought to customers by Ralph. We partnered with Amazon Devices and Disney to release 60+ deals including a Buy 2 Kindle Fire Kids Edition tablet 2-pack to receive 25% off, plus free Wreck-it Ralph headphones. The promotion resulted in a 5X lift in daily sales, far exceeding campaign forecasts.