Batman vs. Superman

Alexa game and 360 campaign

batman v. Superman: Dawn of Justice

WB approached our team looking for first-to-market ways to promote their film Batman v. Superman. The approach we pitched, sold and executed was a first ever gamification on the Alexa platform via a choose-you-own-adventure game. In the game the user is trying to solve the murder case of the Wayne’s, we partnered with filmmakers and DC Comics to write an original script and plot out the gameplay. This execution was a success being written up in 400+ online articles including Variety, The Verge, Engadget, Time.com, and Businessinsider.com. The skill is currently rated at 4.2 out of 5 stars and is one of the most popular and widely used skill in Alexa's Skill Store

Amazon Prime early Screening

In Q4 2017, my team launched the very first Prime Early Access (PES) program for the Sony film, Jumanji: Welcome To The Jungle. This exclusive Amazon Prime members perk enables our customers to see feature films at least one week before the general public.

My team pitched and sold the concept to Sony, worked with our internal Prime Team on the logistics and backend and supported our sales team as they partnered with ATOM tickets to provide this offering to our customers. In addition we supported the campaign from a creative perspective, making the ads, writing the script for the promo video and making the landing page on Amazon.com.

“This is the first time the world’s largest online retailer has offered to sell tickets to Prime members for an advanced movie showing. The film will screen at 7 p.m. local time on Dec. 8 across the United States, nearly two weeks before its release to the wider public.” – Fortune

Mission Impossible: Fallout

Paramount came to my team needing to promote their upcoming 6th Mission Impossible movie. What better solution than branding Amazon's own impossibly fast delivery service Prime Now? My team branded the bags and included a digital extension via scanning the Smilecode with the Amazon shopping app, this lead to an exclusive clip from the film.

Amazon.com Takeovers

To promote upcoming films and television shows , our team partnered with various studios to takeover Amazon.com. These placements were seen by millions of Amazon users and drove increased ticket sales/vierwership. These premium placements were subjected to senior level scrutiny both internally and externally. My team also iterated on the placement, implementing video players as well as more exciting experiences.

Here’s a link to really old work if you’re interested for some weird reason….