Teenage mutant ninja turtles

Amazon Branded Boxes and 360 campaign
Creative Director

A dynamic brand collaboration between Amazon and Nickelodeon means that, for a limited time, the smiles appearing on Amazon boxes could be that of the Teenage Mutant Ninja Turtles. The online shopping giant featured Rise of the Teenage Mutant Ninja Turtles on Amazon boxes to help promote the new series which premiered on television on Sept. 17 2018.

Pam Kaufman, president of Viacom/Nickelodeon Global Consumer Products, said that the deal was a no-brainer for the brand due to the reach it would give the famous Turtles. “It took us seven seconds to say yes,” Kaufman says.

“Amazon has only worked with a handful of brands on full box takeovers, and we were the first partner to pilot a new printing technology that allowed for multiple creative designs in a singular campaign,” Fasulo added.

Each Turtles box is complete with a Smile code that drives consumers to a Custom Storefront that includes exclusive Rise of the Teenage Mutant Ninja Turtles product links and videos.