Creative LEadership at Tinybeans

Tinybeans is a private & safe family photo sharing app that turns moments into memories

With a vision to make parenting more joyful, simple and meaningful, Tinybeans is the leading consumer subscription platform serving intentional parents and their families, bringing a daily dose of joy and connection. Tinybeans is primarily for intentional moms; she is the income producing customer and the glue that pulls the family together. Tinybeans typically meets her just before or after she becomes a mom for the first time (50% of subscribers join when their first child is under 3 months).  

As the Head of Design and Creative Strategy at Tinybeans, I lead a talented team of creatives dedicated to helping parents worldwide create, share, and treasure their family memories. Additionally, I provide creative expertise to the broader team, encompassing marketing, branding, and product design, ensuring our efforts are cohesive and impactful.

Tinybeans Rebrand 2024

One of my first priorities was to assess the current brand and work with the ceo to lead a rebrand.

From September 2023-January 2024, I led Tinybeans through a comprehensive rebrand, directing the creative strategy, unifying the team’s vision, and ensuring a seamless transition across all platforms and communications. From a comprehensive brand audit, to a competitive analysis through ideation and iteration of brand visuals and a complete reworking of brand voice this was a large rebrand project that involved many team members to execute seamlessly and deliver an updated and stronger brand.

Tinybeans WEbsite Redesign 2024

Website Redesign

I spearheaded the creative vision for the redesign of the Tinybeans website, transforming it into a more user-friendly and visually appealing platform. Leading a talented team of designers, developers, and content creators, I ensured that every element aligned with our brand identity and user experience goals. We focused on intuitive navigation, engaging visuals, and streamlined navigation, resulting in a site that not only looks great but also enhances the overall user experience. This redesign has made Tinybeans a more attractive and accessible resource for our community and for our advertisers.

Creative Direction for Advertising on Tinybeans