Despicable Me 3

Amazon Star Rating takeover and 360 campaign
Creative Director

 As the inaugural sponsor of Amazon’s on-box branding campaign (Minions 2015) Universal Theatrical challenged Amazon Advertising to raise the bar for their upcoming release Despicable Me 3. For the first time ever Amazon offered to alter its Customer Review Star for an advertiser across the entire site. This 1-day promotion rolled out in three geos including France, Canada and the U.S. 

The campaign went on to win the 2017 Clio Entertainment Gold Award.