Jurassic World: Fallen Kingdom
Amazon Big Delivery and 360 campaign
Creative Director
#Amazonfindsaway was a fully integrated stunt executed in the weeks leading up to the US premiere of the film. During the live event, a motorcade of over a dozen SUVs and Jurassic-branded Jeep Wranglers flanked the 40 x 12-foot box as it made its way from the Port of LA, passing iconic landmarks, with a quick visit to Universal Studios for Steven Spielberg to check out, before finally landing at The Grove.
In the two days following the drive, the box mysteriously sat at the highest visibility point within The Grove complex, supervised by brand ambassadors and enjoyed by the public. The box was designed with audio haptics to deliver a variety of dinosaur sounds in real time.
The stunt culminated in a live event, where the film's stars Bryce Dallas Howard and Chris Pratt participated in a dramatic unboxing of a spectacular dinosaur statue. Everything was captured, edited, and posted on Amazon and Universal’s platforms within a week following the live event.
The campaign won the following awards.
2018 Marketing Dive: "Campaign of the Year"
2019 Comm Arts Interactive: "Environmental - Winner"
2019 District 15 Addy's: "Out-Of-Home Installation - Gold"
2019 District 15 Addy's: "Event - Gold"
2019 LA Addy's: "Out-Of-Home Installation - Gold"
2019 LA Addy's: "Event - Gold"
Case-study video
