Jumanji: Welcome to the jungle

Amazon Prime Early Screening and 360 campaign
Creative Director

In Q4 2017, my team launched the very first Prime Early Access (PES) program for the Sony film, Jumanji: Welcome To The Jungle. This exclusive Amazon Prime members perk enables our customers to see feature films at least one week before the general public.

My team pitched and sold the concept to Sony, worked with our internal Prime Team on the logistics and backend and supported our sales team as they partnered with ATOM tickets to provide this offering to our customers. In addition we supported the campaign from a creative perspective, making the ads, writing the script for the promo video and making the landing page on Amazon.com.

“This is the first time the world’s largest online retailer has offered to sell tickets to Prime members for an advanced movie showing. The film will screen at 7 p.m. local time on Dec. 8 across the United States, nearly two weeks before its release to the wider public.” – Fortune