Goosebumps 2: HAunted Halloween

Amazon Bookstore integration and 360 campaign
Creative Director

Our team created Goosebump-ified experiences that Halloween shoppers would notice. And remember.

This program included Amazon Books integration and was a complex multi-touchpoint campaign including in-store physical displays, online placements, Amazon.com Hero Takeover, landing pages, Bookstore bags, bookmarks, email blasts and social posts.