Fantastic Beasts and where to find them

Integrated search and 360 campaign
Creative Director

WB approached our team looking for first-to-market ways to promote their film Fantastic Beasts and Where to Find Them. The approach we pitched, sold and executed was a way to leverage fans of the original Harry Potter series and tease out spells to use in the Amazon Search bar. When Amazon users typed in one of five spells from the movie into the search bar, a magical effect will cover the screen before taking the user to a Fantastic Beasts landing page featuring information about the movie and products for sale. For example, typing in “Aguamenti” will appear to cover the screen in water. 

To promote Fantastic Beasts, Warner Bros. is joining forces with Amazon, Google, and other tech companies in new ways. – Fast Company