Batman vs. Superman

Alexa voice experience and 360 campaign
ACD

WB approached our team looking for first-to-market ways to promote their film Batman v. Superman. The approach we pitched, sold and executed was a first ever gamification on the Alexa platform via a choose-you-own-adventure game. In the game the user is trying to solve the murder case of the Wayne’s, we partnered with filmmakers and DC Comics to write an original script and plot out the gameplay. This execution was a success being written up in 400+ online articles including Variety, The Verge, Engadget, Time.com, and Businessinsider.com. The skill is currently rated at 4.2 out of 5 stars and is one of the most popular and widely used skill in Alexa's Skill Store