Aquaman

Amazon Prime Early Screening and 360 campaign
Creative Director

In 2017, we worked with WB partner agencies and PR to promote the early screening partnership a week prior to launch. WB also supplemented the Amazon campaign with two spots that ran during Thursday Night Football on Thanksgiving.

Within the first 10 days of the promotion, Aquaman ticket sales had surpassed total campaign sales for the two previous PES promotions combined. A 36% increase in PES customer demand led to us secure over 400 additional screens for the early showings. The ticket sales for the early screening were estimated at +$3MM.